For exhibitors

Tools for following up on home show leads

A home show hands you names. Most of them go cold because the follow-up waits until the truck is unloaded. This is a plain plan for the week after the show, and a short reading of three field-service products that can hold the lead, the quote, and the invoice.

Why show leads go cold

• The visitor talked to several booths the same afternoon and will not remember who mentioned the kitchen.
• The stack of cards sits in a bin until Monday. By then they have booked the company that wrote that night.
• A brochure with no next step asks them to call you. They will not.
• The person on the booth and the person who writes quotes are often not the same, and “interested in a bath” is not enough to price a job.

A 24-hour, 72-hour, and 7-day follow-up

One show, one list, three touches. Stop after the third if they have not answered.

Within 24 hours

Write every lead from that day before you leave the venue, or the same night from the hotel. Send one message: the show name, the project they asked about, and one next step, such as a 15-minute call or two windows for a site visit. Do not attach a full proposal if you have not measured the house.

Within 72 hours

Call the people who did not reply. Leave a short voicemail and send the same note by text. Book the site visits that said yes, and put the date where the crew can see it.

By day 7

Send one last note to anyone still silent: you are closing the show file, and here is how to reach you if the project is still open. People who booked get a confirmation of what you will look at on site. Then stop messaging the rest.

Capturing leads at the booth

• Use a tablet form rather than a fishbowl. Ask for name, mobile, email, city or ZIP, the work they want done, and whether they want a site visit or a rough range.
• Put the same form behind a QR code on the table and on the banner, for people who will not wait while you are with someone else. Open the code on the venue Wi-Fi before the doors open, and keep a paper sheet for when that Wi-Fi dies.
• Write the conversation on the lead the same day. “Master bath, wants tile, house is 1998, asked about a corner shower” is usable. A name and a phone number is not.
• If you take paper cards, photograph the stack that night, before it gets wet in the truck.

Field-service software

Once a lead is a real job, many contractors keep the visit, the quote, and the invoice in field-service software. Booth Rates does not rank these products and does not publish their prices. The notes below are a reading of each company’s own site on 20 October 2026. Each link is that company’s homepage.

Affiliate disclosure. A commission, if one ever applies, does not change booth prices on this site.